About Me/Mission Statement

My name is Dana Pérez and I am a size 14 fashion connoisseur. I began my store to facilitate a move out of my mom’s house January 2011. I have a passion for Fashion, Interior Design and Architecture. My mission is to use all of my recourses and great researching abilities to make this site a means to NEW and USED affordable eccentric items that you cannot find yourself.

The name “Pura Belleza” (Pure Beauty) suggests a pristine collection of contemporary and vintage - style jewelry, bags, clothing and heels selected to make you look unique and on-trend!

I am very passionate about what I do; having years of experience and dedication, I understand my customer's wants and I am sensitive to the needs of my clients. I am savvy and cutting edge with all hair textures as well as being knowledgeable and on trend with the latest techniques.

Become a registered Gossip Girl, it has numerous perks! You will receive Hair Wiz Newsletters via email which includes Promotions, Free Product give-a-ways and style Updates. You are also always welcome to use my online booking system http://www.thehairwiz.genbook.com/ to reserve your next appointment.

(Register to be a Gossip Girl in the side bar to the right.)

PS: LOVE The Hair Wiz? Then don’t forget to follow me on Instagram @thehairwiz. Or find me on Facebook (Dana Rochelle Perez) for Hair, Make-Up and clothing updates!.